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This is a comprehensive, practical guide on how to use your PC to publish books. We
explain techniques for writing, printing, constructing, registering and marketing; how to use the Internet and create web pages for selling
into national and international markets. We provide step by step plans for
your publishing project with indicative timescales and realistic costs.
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Table of Contents
If you are considering self-publishing, whether for pleasure or profit,
this will be an invaluable source of instruction and
information to you. The main requirements to write and publish your work
are determination and single-mindedness, but some basic experience of using PCs (e.g. familiarity with using a Word
Processor such as MS Word) will be of help! We
explain in straightforward terms, your
options and describe tried and tested methods of manufacture, marketing and
distribution - to suit a wide range of budget and levels of experience.
Registration, Printing, binding finishing &
Print-on-Demand alternatives
We describe in detail, the complete publishing
process including obtaining ISBN and registering your titles, and detail
options and methods for home book production, including printing and binding techniques
(e.g. spiral, staple, wire and perfect binding). We also discuss the pros and
cons for less labour intensive alternatives including
Internet 'Print-On-Demand' services such as Lulu).
Costs and Pricing Models
We consider production and distribution costs at
length and give advice on pricing and the various sales and distribution
models available to you - particularly how to retain as much of your cover price as you can without giving it all away to Internet POD services,
distributors and retailers!
Marketing Books and eBooks
For effective book marketing, the Internet is
now
a must; but getting your book noticed is a a major challenge, so we describe ways of being listed by search engines
- increasingly difficult these days as they become more commercialised.
Traditional methods are not neglected - we discuss ways of advertising
without avoid wasting
money on ineffective campaigns and include methods for utilising free and low cost
publicity. The importance of keywords on the Internet is emphasised and pay-per click
advertising is introduced for targeting customers who
increasingly use use search engines to find information, goods and
services.
To maximise earnings, direct sales are to be encouraged and eCommerce can
make your sales process simple for both conventional books and ebooks - we describe how this can be done for
very little outlay.
Depth of Technical Guidance
For those of less experience we detail
simple, inexpensive methods of book production and give 'project plans'
to give an idea of the endeavours ahead and the scope of the whole
publishing process.
For those with more experience of Desktop
Publishing (DTP), we describe some less well-known techniques for
getting the most out of your application, MS Word in particular. For the
more ambitious self-publisher we describe the options for scaling up for higher volume
production and describe equipment such as perfect binding machines,
guillotines, shrink wrappers, etc. and how to find them at affordable
prices.
Customer's Comments:
"I received a copy of the above book this
morning and I'd just like to say - from a very brief perusal - that it is
outstandingly good. - I've been looking for a book like this for months -
it answers virtually every question I wanted to ask." J.
Wright, Hampshire, 8th July 2006
Further Information:
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Publishing Resources
Marketing and Selling
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